Right choices make a right sale. When it comes to Google Banner Ads, it’s very important to understand viewer’s psychology and one important thing here is what size should be chosen. With all our experience in this field, we have jotted down the MOST and the LEAST converting/performing BANNER AD SIZES. So if you are a Digital Marketer or into PPC marketing or a Banner designer, this blog is for you.

MOST CONVERTING

  • 300 x 250 – Medium Rectangle
  • 728 x 90   – Leaderboard
  • 160 x 600 – Wide Skyscraper
  • 336 x 280 – Large rectangle
  • 300 x 600 – Half Page
  • 320 x 100 – Large Mobile Banner


REASON for CONVERTING the MOST

  • Reader-friendly format.
  • Comfortable view
  • They fit well on web pages

REFERENCES
https://support.google.com/adsense/answer/17955?hl=en

https://support.google.com/adsense/answer/6002621?hl=en

 

LEAST CONVERTING

  • 88 x 31     – Micro Bars
  • 125 x 125 – Square Button

 

SUMMARY

Invest in the right size to get the right result. Stick to above-mentioned sizes and smile to see the surge in your analysis page.

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